Rhythm Announces Next Generation Mobile Banner Advertising System

Jul 3, 2007 06:00 ET

MOUNTAIN VIEW, CA--(Marketwire - July 3, 2007) - Rhythm NewMedia, a leader in mobile advertising, is launching the next generation of mobile banner advertising. Rhythm's WAP or banner ads system provides mobile operators a turnkey solution to monetize both on-deck and off-deck inventory by placing highly targeted ads on mobile web pages. This system is highly integrated with Rhythm's video ad system, which is currently deployed commercially in the UK by mobile operator 3. The WAP product is now available for deployment.

"Currently, the market for WAP banner ads is served by separate on deck and off deck solutions. Our solution integrates on-deck and-off deck inventory to maximize revenues for mobile operators and publishers, and to provide the most reach to advertisers," commented Jim Morris, Chief Products Officer of Rhythm NewMedia.

Rhythm's new solution offers mobile operators to:

• Quickly launch a mobile WAP banner ad network for both on-deck and off - deck using operator-supplied accurate user targeting data
• Provide multiple banner ad formats including display, click to call, click to video, location finder, messaging opt-in, and click to coupon
• Maximize sell through of ads by providing tools for brand and transactional advertisers
• Rapidly develop micro sites to help advertisers get the highest return on investment
• Integrate banner advertising with video advertising to enable cross - media mobile campaigns.

As with Rhythm's successful mobile video ad offering, Rhythm can provide a comprehensive turnkey solution to mobile operators, publishers and advertisers.
About Rhythm NewMedia

Rhythm is enabling ad-supported mobile content with a broad suite of mobile advertising solutions for operators, including Video and WAP. Rhythm's technology enables advertising that has broad reach, sharp targeting and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. In addition, Rhythm sources content and sells advertising on behalf of operator customers.

Rhythm is currently working with leading mobile operators, content providers and media agencies worldwide. www.rhythmnewmedia.com

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