Rhythm Wins 2008 Meffy for Best TV/Video Service

May 9, 2008

The Mobile Entertainment Forum (MEF) last night unveiled the winners of this year’s coveted Meffys awards at a glitzy gala dinner in Cannes. The Meffys, sponsored by Nokia for the second year running, were hosted by popular TV presenter and Gadget Show guru Suzi Perry. 

The winning entries of the fifth annual awards once again provide a snapshot of the range of products and services, from the mainstream to the advanced, that are entertaining consumers on the go.  In recognition of the industry’s efforts to offer consumers value for money and easy access to a wide choice of mobile entertainment, two new categories, Quality of Experience and Off-Deck Service, were introduced this year.  A further new award, Emerging Markets, highlights the exciting new possibilities for engaging content creators and consumers alike in developing regions.

This year’s winners were selected from more than 200 submissions from 21 countries covering four continents, underlining the universal appeal of mobile entertainment. 

Rimma Perelmuter, MEF Executive Director, said: “A focus on discoverability, interactivity, usability and affordability were the common strands shared by this year’s winners.  Above all, the companies selected by the Meffys judges clearly focused on putting the consumer first; attracting and entertaining subscribers though a variety of appealing offerings including innovative new ad-supported, communities and subscription-based models.”

The Meffys 2008 Winners are:

The TV & Video Service Award

Winner: Rhythm NewMedia and 3UK – “Free Video on 3UK”

The Meffys are supported by an impressive global array of media partners covering the mobile, entertainment and advertising industries.

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