E! ONLINE BRINGS iPHONE AND iPOD TOUCH USERS UNPARALLELED CELEBRITY AND ENTERTAINMENT COVERAGE WITH NEW APPLICATION LAUNCHING MAY 15

May 14, 2009

E! Online App Features Up-to-the-Minute News, Exclusive Interviews, Celebrity Photos, E! News Now Videos, E! Online Blogs and Clips from Popular E! Series

Los Angeles, CA, May 14, 2009 – E! Online, the web’s top destination for celebrity news, announces the launch of a free application that offers iPhone and iPod touch users all the latest headlines, videos and photos from the world of entertainment.  Launching May 15, the new app includes real-time celebrity news updates, including breaking E! News Now videos, as well as an exclusive “My Celebs” feature, which allows users to create a customized news page to follow their favorite celebrities.  E! Online has teamed up with Rhythm NewMedia to develop the application.

"With this new innovative application we are making it really easy and fun for fans of entertainment news to stay connected 24/7,” said John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group.  "The iPhone and iPod touch platform allows us to showcase all of our news, photos and video in a personalized, immersive multimedia experience."

In addition to breaking news, fans can check out high-res celebrity photos from E! Online galleries, including The Big Picture and Fashion Police, to get caught up on all the biggest Hollywood happenings.  Video from hit E! series such as The Soup, Keeping Up with the Kardashians, Chelsea Lately and The Girls Next Door, and popular E! Online blog franchises Watch with Kristin, The Awful Turth, Marc Malkin, Ask the Answer B!tch, Hollywood Party Girl and Lyons Den are also available for users to enjoy.   

The app offers a premiere video experience, including an in-video “browse clips” feature that presents “picture in picture” browsing during video playback, as well as an in-video navigation tool to provide quick channel changing between shows.  Users can also use the automatic playlist of videos to allow for uninterrupted viewing of multiple clips.  Additionally, the app includes numerous social media and personalization features such as “send to a friend” and “add to favorites.”

E! is collaborating with Rhythm NewMedia, the leader in developing and monetizing ad-supported mobile video applications, to develop and serve the application, which is supported by interactive pre-roll video advertising sold by Rhythm and Comcast Network Sales.

About Comcast Entertainment Group

Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; G4, offering the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo; and FEARnet, the world's premier horror and thriller destination on demand, online and on mobile devices.  E! is currently available to 96 million cable and direct broadcast satellite subscribers in the United States.  In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD.  The Style Network currently counts 62 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 65 million cable and satellite homes nationwide.   FEARnet is a joint venture between Comcast, Sony Pictures Television and Lionsgate.  FEARnet.com ranks as the number one horror web site and FEARnet On Demand is one of the top five VOD networks.

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