Mobile Media Hyper-Growth: Discovery App by Rhythm

November 19, 2009

By Dan Butcher

Discovery is getting aggressive
with its mobile strategy

Discovery Communications has promoted Todd Zander to vice president of digital media distribution, and he discussed Discovery’s mobile marketing strategy in an exclusive interview.

In his new role, Mr. Zander is responsible for developing and executing strategies to drive further distribution for Discovery’s digital media offerings across online and mobile platforms. In addition, he will work closely with the Discovery Education division to extend distribution for the company’s educational services through new partnerships within the digital arena.

Mr. Zander, who is based in Discovery’s New York office, reports to Rebecca Glashow, senior vice president of digital media distribution at Discovery Communications.

Mobile media
Discovery Communications claims to be the world’s No. 1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 170-plus countries.

Discovery operates 100-plus networks worldwide, including Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as a portfolio of digital media services such as HowStuffWorks.com.

The Discovery Channel's iPhone app features a mobile video carousel with pre-roll advertising

Previously, Mr. Zander served as director of digital media distribution, where he built partnerships with mobile distributors, service providers and developers.

He recently played a leading role in the launch of the company’s first network-branded iPhone application for Discovery Channel, which has been downloaded over 1.5 million times and remains a Top Entertainment App in iTunes (see story).

The company also recently launched the Discovery News application for iPhone and iPod touch (see story).

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